Report title: Hotels Will Rely On The Web To Survive 2010
from Forrester
18 page (5811 word) report published Nov 03, 2009

Price $749.00 available for immediate download
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The global financial crisis hit the hotel industry particularly hard in 2009. A survey of 27 hotel professionals shows an expectation that business will have to be bought with low pricing for the balance of 2009, but cautious optimism exists for room demand and the revenue environment in 2010. When asked about their satisfaction with 11 different distribution channels, hotel distribution executives scored not only brand and property-level Web sites but also online travel agencies (OTAs) at the top for both booking volume and revenue production. In 2010, hotels will adjust their distribution plans, reducing their reliance on less effective, low-margin channels like wholesalers and increasing their use of direct Web sites, OTAs — and even global distribution systems.

Report Type: Trends
Source: Forrester Research, Inc.
Author: Henry H. Harteveldt
Contributors:  Carrie Johnson; Elizabeth Stark; Kate van Geldern
Primary Role: eBusiness & Channel Strategy
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