Report title: Case Study: The NHL Uses Tweet-Ups To Energize Its Fan Base And Reach New Audiences
from Forrester
5 page (2240 word) report published Nov 04, 2009

Price $749.00 available for immediate download
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To create excitement around the start of the 2009 Stanley Cup Playoffs, the National Hockey League (NHL) worked with fans to organize a series of tweet-ups that took place simultaneously around the world — energizing more than 1,000 fans directly and reaching hundreds of thousands through Twitter and millions more through press coverage. Now the league has a dedicated social media department and is planning more tweet-ups for the 2009 to 2010 season. To run a successful tweet-up, give yourself enough lead time, find partners to help supply and promote the events, and don't forget to invite the media.

Report Type: Case Study
Source: Forrester Research, Inc.
Author: Nate Elliott
Contributors:  Peter Sargent; Jennifer Wise
Primary Role: Interactive Marketing
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Price: $749.00



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